Rebranding Pathfinder Aviation, Anchorage, Alaska
In 2017 the Pathfinder leadership approached me with this task: transform a sleep “mom & pop” helicopter brand into a global player. A $5 million heli operation in Alaska tapped me for their identity rebrand in 2017. Pathfinder Aviation is now a $30-$40 million dollar company, with triple the fleet. They also put my logo designs on helicopters and sent them to the North Pole in 2020, and then South Pole in 2024 when they were awarded the National Science Foundation contract.
Logo & Brand Guide
Tagline
Web design
Helicopter paint
Social media management
Internal collateral design
Apparel design
