Pathfinder Aviation Anchorage, AK
2017 Rebrand
The Pathfinder leadership approached me with this task: transform a sleepy “John Deere green mom & pop” helicopter brand into a global player. The $5 million heli operation is now a $30-$40 million dollar powerhouse, and tripled their fleet. They also put my logo designs on helicopters and sent them to the North Pole in 2020 for US Navy support, and then South Pole in 2024 when they were awarded the National Science Foundation contract. (click photos from both regions)
New logo & brand guide
New tagline
New web design
New helicopter paint schemes
Social media management
Internal collateral designs
Apparel designs
3 top ranked helicopter websites in Los Angeles—right now!
I designed (and still manage) 3 of the 5 top ranked websites in the crowded LA entertainment film production market. Google searches for aerial film production (or similar) consistently return these on the first page:
Studio Wings
Steve Smith, Stunt Pilot & Aerial Coordinator
Website designed in 2020
McKernan Motion Picture Aviation
Peter & Patrick McKernan, Pilots
Website designed in 2016
And two other sites rank #1…
Airborne Images
Aaron Fitzgerald, Aerial Coordinator and Red Bull Helicopter Stunt Pilot
Website designed in 2017
VAI
Rebrand Launch Video for the 75-Year Celebration
**2024 Trendy Award, Bronze Medal**
If I look tired in this shot it’s because I’m at the finish line of a 6-month long helicopter mini-documentary film that I produced, directed, and edited. It took me from coast to coast and premiered live in front of this live audience behind me at Heli-Expo 2024.
This fast-paced video combo was designed to be seen (together) with the VTOL industry in one room, so sound up!
Very honored to have been chosen for this project, beating out 9 other film production companies during the RFP, and then shooting it with the top industry leaders…on their own turf.
BAE Systems
In 2016 my design savvy enabled a top-10 defense contractor to do business with AIRBUS Helicopters
“Troy allowed our rotor wing business to move quickly with new product concepts addressing a 12 million dollar market segment which we had little previous market share in.” —-BAE SYSTEMS
GPMS International
2021 helicopter technology investor pitch deck — $10M win
I’m good at decks because I’m good at storytelling + design. Recent deck wins include one for GPMS, my helicopter technology startup client, who used it to win their $10 million Series A funding round (during the COVID shutdown). I can’t show that deck publicly, but here’s a peek at it in the background.
But here are several other deck samples, including another one from GPMS:
Need another winning pitch case study? Here’s one I did in 2018 for a $2.5 Billion downtown Seattle insurance insurance co client (with an aviation unit) that won my client a $500k/year customer:
This isn’t a case study, but it counts for something!
My work has made the rounds
