Your contract proposals, charter revenue, and other slices of your pie are on the line because you’re likely invisible to AI so you do not exist to humans who have questions for AI. “That SEO stuff” is still important, but AI actually produces the answers.
If AI can’t find you online or sees your online content as fake, generic, outdated, uninvolved, etc. it won’t push you into the answer summaries.
The internet search wind has shifted. What’s about to make landfall will make it very very hard to compete beyond the handshakes and promises and blue links.
So, a new way of showing up in helicopter industry sales & marketing cycles, tactics, branding, etc. needs to not replace the old, but does need to achieve lift.
Story-driven content strategy & development.
Tell your story, and get specialized help doing it just so.
Not for the sake of ranking high or looking better than your competitor (I’m here for that too), but to be authenticated by the bots who scan for signs of human life. Human-in-the-loop authenticity, verified online authority, and way more can lead to summaries with your brand recommended. The “answer economy.”
This is not a drill.