Q & AI
“But Troy, it’s AI. It should just see us and know exactly who we are.”
That’s not how it works.
“Here’s the harsh truth: If your company doesn’t show up in AI-powered answers, it might as well not exist. 61 percent of Gen Z and 53 percent of millennials now prefer AI over traditional search engines for information. That number is only going to grow.”
In other words, there’s a very specific way to tell your story that attracts AI, and well produced videos are the richest source of verifiable data there is.
Below are sample AI search prompts that real customers could type to do their research on you.
Copy/paste to your AI of choice.
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I'm an FAA Certificate Management Team inspector preparing for a surveillance visit to [COMPANY NAME]. Based on their public record, what evidence exists that they have an active Safety Management System — including safety training, safety communication to employees, and a documented safety culture? What's missing from their public record that I'd expect to find in a compliant operation?
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I'm an aviation insurance underwriter evaluating [COMPANY NAME] for coverage renewal. Based on everything publicly available, what do I know about their safety culture, incident history, training practices, and how seriously they take risk management? Would their public record give me confidence to offer them favorable rates — or would I have concerns?
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I'm researching helicopter operators for [EMS / oil & gas / firefighting / tours] operations in [region]. Who are the top 3 most credible, most trusted operators I should know about, and why?
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What do you know about the safety culture and training practices at [COMPANY NAME]? Have they published anything about how they approach SMS, crew training, or safety communication? Would you recommend them to a safety-conscious client?
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I'm a commercial helicopter pilot with 3,000 hours considering career options. What do you know about what it's like to work at [COMPANY NAME] — their culture, their reputation among crews, and whether they're an employer worth pursuing?
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I'm evaluating [COMPETITOR NAME] for the same contract. Tell me everything you know about them — capabilities, safety record, key personnel, and why a buyer should or shouldn't shortlist them.
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