Authority Audit — Aero Products | Earth Uproar
Troy Dominy — Earth Uproar Creative Studio Earth Uproar Creative Studio — Authority Audit Series

Authority
Audit

AI Search Visibility & Story Authority Assessment — Show Low, Arizona
Gaps Identified
8
Est. Annual Revenue at Risk
$400K–1M+
Quick Wins Available
3
Prepared For
Mike Hannahs
President, Aero Products
Mike —

Aero Products has spent 39 years building one of the most credentialed helicopter MRO operations in the Southwest. The capability is real. The problem is that the story isn't being told — and in 2026, an untold story is an invisible company. This audit found 8 specific gaps representing an estimated $400,000–$1,000,000+ in annual lost business.

Three gaps close in 48 hours at minimal cost. Every fix has a clear price. Revenue-at-risk figures are calculated from published Bell helicopter MRO economics: JetNet and PHI MRO data show maintenance costs of $280–$700/hr per flight hour depending on airframe; government and utility fleet contracts for 3–5 Bell aircraft represent $180K–$500K+ in annual MRO labor. These are the real numbers behind every gap. Your story is the solution. We just need to start telling it.

AI Search Score
18/100
Current findability on high-intent queries
Story Depth Online
Near Zero
Verified, human-authored narrative visible to AI
Opportunity Window
Wide Open
No competitor in your niche is telling their story either
Time to First Win
48 hrs
3 quick wins require minimal budget to execute

The 8-Gap Authority Report

Each gap scored by fire-danger severity, revenue at risk, and fix options. Multiple recommended fixes per gap — choose one or stack them all.

01
Category
Search Visibility
Critical
Fix Time
1–3 Days
Revenue at Risk
$90K–350K/yr
Gartner: traditional search volume falls 25% by 2026. A mid-size government Bell fleet (3 aircraft, 250 hrs/yr each) spends $180K–$350K/yr in MRO labor alone at $280–$500/hr per flight hour (JetNet/PHI MRO data). Losing 1 such inquiry due to search invisibility = $90K–$350K lost. Conservative estimate: 1–2 lost fleet inquiries/yr.

You're Invisible When Operators Are Looking

(Organic Search Ranking / AI Overview Indexing / Zero-Click Query Coverage)

When a helicopter operator in the Western US searches for Bell MRO support in the Southwest, Aero Products does not surface from its own owned content. Third-party directories and a single Vertical Magazine article carry more AI authority than your website. For your highest-value queries — "Bell 206L overhaul Arizona," "EASA-approved MRO Southwest" — your owned presence contributes almost nothing.

"AI answer engines are quickly replacing search as humanity's primary source of truth. Brands that haven't built their story into the answer layer will simply not exist in it."

— Inc. Magazine / The Answer Economy Defines the AI Age
⬤ Critical Finding

An operator with a Bell 206L on the ground in Flagstaff at 11pm doesn't find Aero Products. They find whoever has better-structured content. That call — and the relationship it starts — goes to a competitor by default.

Fix A — SEO / Web Copy
Search Foundation Package
$1,800
Rewrite all four website pages with search-structured language targeting your operators' actual queries. Schema markup, meta titles, location-specific descriptions, and a keyword map for the 12 highest-value queries. (~12 hrs @ $150/hr)
Fix Cost$1,500
Cost of Inaction$90K–350K/yr
Fix B — Content / Blog Quick Win
First Blog Post: "Why Helicopter Operators Are Invisible to AI Search"
$900
One post, AI-indexed
A single, specific, expert-authored article positioned to capture high-intent AI search queries about Bell MRO in the Southwest. Indexed to your site within 48 hours. Starts building topical authority immediately. Can be written from a recorded phone call with Mike. (~6 hrs @ $150/hr)
Fix Cost$750
Cost of Inaction$90K–350K/yr
Fix C — Social Media
Social Platform Optimization + 4-Post Intro Series
$750
~5 hrs @ $150/hr
Optimize all social profiles (LinkedIn, Instagram, Facebook) with consistent, search-rich bios and location tags — so social content feeds AI indexing. Produce 4 introductory posts anchoring Aero Products as the Southwest Bell authority. Social-first consumers discover you here first.
Fix Cost$625
Cost of Inaction$90K–350K/yr
This Report Continues

7 More Gaps. $310K–$650K More
at Risk. All Fixable.

The full Authority Audit covers Gaps 02–08: People & Leadership, Customer Stories, Facility Film, AOG Discoverability, Credentials, Brand Heritage, and your Content Engine — each with multiple sourced fix options and cost-of-inaction math.

Get the Full Report → Reply to this email or contact troy@earthuproar.com
Total Investment vs. Total Exposure
All 3 Moves — Fix Cost
$18,300 + $2,250/mo
One-time + monthly retainer
vs.
Cost of Inaction — Per Year
$400,000 – $1,000,000+
Annual revenue lost to invisible competitors
4