What is brand development, and why do you need it?

Like the best movies, the best brands start with a great script.

 
 

Modern customers are audiences first, so let’s develop your story. Here’s my process…

 
 
 
 

 Step 1

The Brand “Audit”

You won’t feel a thing.

Let me sit with your existing communications and get a feel for the current condition of your brand—from an outside perspective. Your website, social media, founder story, your team, your product—it all contributes to your perceived image. I’ll sniff out the problem areas that we can address later.

 
 
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 Step 2

C-Suite Interviews

Take me to your leader.

I need to listen to your CEO, or President, Lead Pastor, Director of Operations, founder…whoever makes up your decision-making team.

  • I’ll ask the questions

  • You do the talking

  • In, the end, we’ll have buy-in, energy, and collaboration from all

 
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 Step 3

My Research, Trends & Recommendations

Let’s set your trajectory.

This is where I do some background work on your company, your industry, and the notes I’ve taken from listening to the heartbeat of your company. I’ll then propose some fresh directions, and some what-ifs that will bring your group into the 21st century.

Specifically, we’ll be targeting how your current & potential brand story influences the media content your company produces moving forward.

 
 
 
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 Step 4

Ongoing Strategy & Communication Services

Now what.

We’ve analyzed, we’ve poked, we’ve sifted and now it’s time to decide what creative projects need to get done. Multimillion dollar brands pay me to lead their ongoing “creative.” I’m a valuable and strategic partner who can run with your team longterm.

I’ll do most of our work from Seattle, and I do like to visit clients!

 
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